While designing the poster we have to focus on a few things:
1. Attention – jump out from the wall.
If
there’s one simple sales formula that everyone in a performance-based
position should know, it’s AIDA. The four-step formula – attention,
interest, desire, and action – has been used as the basis of thousands
of successful movie advertising campaigns.
If there’s one simple sales formula that everyone in a performance-based position should know, it’s AIDA. The four-step formula – attention, interest, desire, and action – has been used as the basis of thousands of successful movie advertising campaigns.
The first step and the one most important for designers is attention-grabbing the attention of passers-by and encouraging them to look.
This doesn’t have to be achieved with provocative pictures or flashy graphics, although given their advantage at grabbing attention, it’s no wonder Hollywood’s turned to them en masse.
By using the film’s characters or a major plot point, designers can establish some level of the plot while still gaining the attention of anyone that views the poster.
